Attention span in today's marketing
The crowd is tired of boring content. So most marketers today harness the power of short-form content—whether it's in the form of videos (TikTok) or texts (Twitter). They think, today's generation has a shorter attention span and don't like long-form content.
But the truth is...
Shorter attention spans and aversion to long-form content are myths.
I mean, hear me out.
When people consume long-form content—blogs, podcasts, videos, etc—they don't skip it when it's entertaining or adding value, right?
Constantly talking about their problems or what keeps them up at night will keep their retention.
A legendary marketer I found on Twitter even proved that it's just most marketing today is just BORING.
That's why they don't even bother consuming the whole thing, and they scroll past it.